Stop waiting for permission and start leading with purpose. In this Kimberly Rachelle Consulting blog, founder Kimmie Ranalla explores how authenticity and alignment fuel meaningful business growth. As a digital microproduct creator and branding consultant, she helps organizations and entrepreneurs transform ideas into impactful eBooks, workbooks, and branded toolkits that connect strategy, storytelling, and design. Build boldly. Design intentionally. Lead with heart.

It was time for a rebrand. Not just a refresh of fonts and colors, but a recalibration—one rooted in who I really am. This rebrand wasn’t just a design choice—it was a decision to show up more fully. And if you’re reading this and wondering whether your brand still fits who you are, I’ll tell you what I learned: