Why I Rebranded: The Journey Back to Myself

For years, I helped others tell their stories—designing brand systems, orchestrating events, and creating clarity in the chaos. But somewhere in between the production schedule spreadsheets, Zoom calls, and Canva files, I realized something: I had outgrown my own brand and needed to clarify my own voice.

What once fit no longer felt like mine. My website? Too buttoned-up and flat. My logo? Professional, but not personal. My messaging? Accurate, but not alive. Lacking.

It was time for a rebrand. Not just a refresh of fonts and colors, but a recalibration—one rooted in who I really am.

Rooted in Real Life

I was born in rural northern Nevada, raised by a horse trainer dad, and grew up across the wild backroads of the West. Grit and grace were in the air I breathed. I became a mom at 20, went back to school at 45, and somewhere in between, I survived a brain tumor and then built a creative consulting practice from the ground up.

That journey shaped not only my resilience, but my perspective. I’m not here to chase trends—I’m here to build things that last. To make ideas real. To design systems with soul.

The Moment of Truth

As a consultant, I spend my days helping organizations bring their missions to life—whether that’s through high-impact events, visual storytelling, a capital campaign or creative strategic planning. But when I looked at my own digital presence, it didn’t reflect the energy, experience, or ethos I bring to the table.

So I paused. I got quiet. I went back to my sketchbooks and sticky notes. And I asked myself:

• What really lights me up?

• How do I want people to feel when they interact with my work?

• What am I no longer willing to hide or downplay?

From Function to Feeling

The new Kimberly Rachelle Consulting brand is about more than polished visuals (though yes, the sunburst in my logo is a nod to renewal, warmth, and that spark of creative momentum I bring to every project). It’s about voice. Vision. Values.

It’s about creating with intention and partnering with people who are doing work that matters—whether that’s a statewide conference, a strategic brand refresh, or a community-driven storytelling initiative.

This brand speaks the language of clarity and connection. It holds space for both structure and soul.

An Invitation

This rebrand wasn’t just a design choice—it was a decision to show up more fully. And if you’re reading this and wondering whether your brand still fits who you are, I’ll tell you what I learned:

Rebranding isn’t about reinvention. It’s about realignment. It’s about making the outside match the inside. So whether you’re dreaming up a new initiative, rethinking your messaging, or planning something big that needs heart and horsepower—I’m here for it.

Let’s make it real!